Essays
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Randy Wattilete - 15 Jun, 2026
- The one-person marketing stack
The AI transition: how to start (without the drama)
The AI transition is the shift from doing a task by hand to doing it with AI. Not all at once. Not overnight. One task, then another, then another. Gallup's Q1 2026 workforce survey puts the gap in plain numbers: [50% of US workers now use AI at work, but only 8% say it's actually transformed how they get things done]( ...
- Randy Wattilete
- 15 Jun, 2026
- Automation & workflows
The benefits of workflow automation (and the one that actually matters)
The benefits of workflow automation start where you'd expect: less manual work, fewer mistakes, lower costs. But the benefit that actually changes how a small t ...
- Randy Wattilete
- 15 Jun, 2026
- Automation & workflows
Do you need a business automation company? Probably not
Most small businesses do not need a business automation company. The tools to automate your worst manual tasks cost $9 to $50 a month, connect to thousands of a ...
- Randy Wattilete
- 15 Jun, 2026
- GEO & AEO
ChatGPT SEO tool: what it speeds up and what it can't touch
ChatGPT is a genuinely useful SEO assistant. It drafts outlines, writes meta descriptions, and builds content briefs in seconds. But it is not an SEO strategy, ...
- Randy Wattilete
- 15 Jun, 2026
- AI for the funnel
Conversational AI for sales: the speed-to-lead playbook
Conversational AI for sales is AI that talks to your prospects in real time, through web chat, voice, or messaging, so no lead has to wait for a human to show u ...
- Randy Wattilete
- 15 Jun, 2026
- The one-person marketing stack
Conversational AI marketing: where it helps, where it annoys, and how to tell the difference
Conversational AI marketing is using AI-powered chat (on your website, WhatsApp, social DMs) to talk to potential customers in real time, qualify them, and poin ...
- Randy Wattilete
- 15 Jun, 2026
- The one-person marketing stack
Gen AI tech stack: the 5 layers and what they actually cost
A gen AI tech stack is five layers, each doing one job: a model that thinks, data it can learn from, a connector that moves information between your apps, an in ...
- Randy Wattilete
- 15 Jun, 2026
- The one-person marketing stack
Generative AI in business: where it actually pays off (and where it stalls)
Generative AI in business means software that creates a first version of something for you: a draft, a summary, an image, a piece of code. You give it a prompt, ...