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Randy Wattilete - 26 Feb, 2026
- GEO & AEO
Is 'GEO' just SEO? An operator's honest answer
I co-built a tool that tracks brand visibility inside AI search. So I have skin in this game, which is exactly why I'll say the unpopular part out loud: most of what's being sold as "GEO" is good SEO with the labels changed. Google's own line in 2026 is that optimizing for AI search is still SEO. They're mostly right. ...