Essays
-
Randy Wattilete - 11 Jun, 2026
- AI agents & agentic
AI agent development company: a buyer's guide with real costs
An AI agent development company builds software that can reason, use tools, and finish tasks on its own. Think of it as hiring a firm to build you a digital worker, not just a chatbot that answers questions. But most people searching for this don't hear the uncomfortable part: **88% of AI agent projects never reach pr ...
-
Randy Wattilete - 11 Jun, 2026
- AI agents & agentic
7 AI agents examples that actually work (and what they cost)
AI agents examples that actually work in production today: Klarna's customer service agent, Uber's Finch, GitHub Copilot, Ramp's transaction matcher, and a hand ...
-
Randy Wattilete - 11 Jun, 2026
- AI consulting & automation services
AI as a service companies: who they are, what they cost, and what most small businesses actually need
AI as a service companies sell you access to artificial intelligence without making you build it yourself. You pay a subscription, plug into their tools, and ge ...
-
Randy Wattilete - 11 Jun, 2026
- The one-person marketing stack
The AI checklist for marketing teams: 15 things to set up (in the right order)
An AI checklist for a marketing team has 15 items, and the order matters more than any single item. Most teams start with tools. The data says that's backwards. ...
-
Randy Wattilete - 11 Jun, 2026
- AI content engine
AI content strategy: build the plan around what AI actually changes
An AI content strategy is a plan designed around what AI makes cheap and what it can't touch. Not "your old content plan, but with ChatGPT bolted on." A real re ...
-
Randy Wattilete - 11 Jun, 2026
- AI for the funnel
AI for sales prospecting: why 50 researched prospects beat 500 cold emails
AI for sales prospecting works best when you use it for research depth, not send volume. A tight list of 50 well-researched prospects consistently outperf ...
-
Randy Wattilete - 11 Jun, 2026
- Automation & workflows
AI integration platform: what it is, when you need one, and when you don't
An AI integration platform is the glue between your AI tools and the rest of your business software. It handles the boring plumbing: logging into your apps, mov ...
-
Randy Wattilete - 11 Jun, 2026
- AI for the funnel
AI sales assistant: a great chief of staff, a terrible salesperson
An AI sales assistant handles the admin around sales (research, CRM, notes, drafts). It's a great chief of staff. But it's a terrible salesperson. Know wh ...