Essays

Growth AI is using artificial intelligence inside each stage of the growth system (acquisition, activation, retention) to get more output from the same team. It's not a product you buy. It's a way of working. Below is the loop-by-loop breakdown: where AI actually helps in acquisition, activation, and retention, and wh ...

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Influencer marketing with AI: how to find, vet, and manage creators without the busywork

Influencer marketing with AI comes down to four jobs: finding creators who fit your brand, checking whether their audience is real, automating the tedious outre ...

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Predictive sales AI: when it works, when it's wishful thinking

Predictive sales AI looks at your past deals and scores which current leads and opportunities are most likely to close. Reps stop guessing and start working the ...

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Principles of building AI agents (restraint wins, not complexity)

The principles of building AI agents come down to one idea: restraint. Give the agent one narrow job. Give it clean tools and focused context. Start with th ...

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Pros and cons of AI in marketing: one rule that sorts the whole list

The pros and cons of AI in marketing come down to one question: what kind of work are you handing it? AI is genuinely fast and tireless on the boring 80% of ma ...

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Types of AI agents: the 5 textbook types and the 3 that actually matter

There are five classic types of AI agents: simple reflex, model-based reflex, goal-based, utility-based, and learning agents. That's the textbook answer to "wha ...

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Using AI to start a business: the demand-first playbook

You can use AI to start a business much faster than you could two years ago. The boring parts (market research, naming, copy, the first version of everything) t ...

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Will sales be replaced by AI? The honest answer

No, AI will not replace sales. But it's already splitting the job in two: the parts AI eats (research, data entry, follow-up drafts, scheduling) and the parts t ...