Essays

AI in digital asset management is really about one thing: finding what you already have instead of making it again. If your team regularly remakes assets because nobody can find the originals, you're paying for AI DAM whether you buy it or not. <DiagramHero type="beforeafter" labels={["Can't find it", "Fo ...

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AI marketing plan: the three decisions AI can't make for you (and the rest it can)

A marketing plan is three decisions. Who is your customer this quarter. What's the one bet you're making. And what you're saying no to. That's the plan. Everyth ...

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Salesforce Marketing Cloud AI: what you actually get (and what it costs)

Salesforce Marketing Cloud AI is a set of built-in features that predict who opens your emails, pick the best send time, and generate subject lines. As of 2026, ...

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Sales funnel AI: find the leak, fix that first

A sales funnel AI setup is your existing sales process with AI applied at the one stage that's losing you deals. Not everywhere. Not five tools at once. One fix ...

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Agentive AI: what it actually means (and why the word confuses everyone)

Agentive AI is AI that works toward a goal on its own. You give it an objective, and it figures out the steps. It doesn't wait for you to type the next command. ...

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AI adaptation in business: skip the big plan, win one workflow

AI adaptation in business is changing how your team works so AI handles the parts it's good at. Not buying a tool. Not running a workshop. Actually changing the ...

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AI agent marketplace: a buyer's honest guide for 2026

An AI agent marketplace is a place where you browse and buy pre-built AI agents that do specific jobs. Customer support, data entry, scheduling, outreach. Think ...

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AI agentic workflows: map the process first, then let the agent run it

An AI agentic workflow is a multi-step process where an AI agent runs the steps for you, makes decisions along the way, and loops back when something doesn't wo ...