randywattilete.
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Leverage AI for growth

Most teams use about 5% of what AI can actually do. Not because it's hard. Because nobody built them a system. I did, after 10+ years combining growth marketing, startups, and AI.

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Ran growth for
Unilever Polarsteps Nestlé CitizenM Lensonline Elho Storytel felyx Steve Madden Shoeby Dyme IndieWild Spinoza Winc Founda uMob We Are Eves Start2Move VeganHouse Nutrition Unilever Polarsteps Nestlé CitizenM Lensonline Elho Storytel felyx Steve Madden Shoeby Dyme IndieWild Spinoza Winc Founda uMob We Are Eves Start2Move VeganHouse Nutrition

Latest essays

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Growth with AI

Adverteren in ChatGPT: de complete handleiding voor Nederlandse bedrijven

ChatGPT Ads is sinds kort ook in Nederland te koop. Ik heb het hele proces zelf doorlopen, inclusief de conversiemeting die je vóór je campagne moet opzetten. Elke stap, elk scherm, en de limieten die niemand publiceert.

By Randy Wattilete · 01 Sep, 2026 · 21 min read
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Growth with AI

Advertentietekst voor ChatGPT Ads: context hints en de tekenlimiet die niemand goed heeft

Het veld staat 50 tekens toe, maar ChatGPT waarschuwt al bij 28 dat je tekst wordt afgekapt. Plus: waarom context hints geen zoekwoorden zijn, met echte voorbeelden uit mijn eigen account.

01 Sep, 2026 · 8 min read Growth with AI

De ChatGPT Ads pixel instellen (en controleren of hij echt werkt)

De OpenAI-pixel lijkt vaak geïnstalleerd terwijl hij niets doorstuurt. Dit zijn de drie plekken waar het stilvalt, de complete lijst met toegestane gebeurtenisnamen, en hoe je in dertig seconden bewijst dat het werkt.

01 Sep, 2026 · 9 min read Build your own AI

Agentic AI examples: which ones actually work (and which are still demos)

Real agentic AI examples sorted by production-readiness. From customer support to coding agents, which ones run today and which are still demos.

15 Jun, 2026 · 13 min read

About

More about me
Randy Wattilete

I have ten years of experience in growth marketing. Then I built my own AI startup. Now I share what I learn, so other founders and marketers can get real leverage from AI.

How I can help

01

Just want a plan?

I dig into where AI can actually help your growth and hand you a short, do-this-next list. Fixed price, no strings, and you can run with it yourself.

Fixed price
02

Want me to build it with you?

We spend two or three weeks together and I get the AI set up properly inside how you actually work: content, research, the boring ops. It's yours to keep when we're done.

Quoted per project
03

Want someone to just run it?

A few days a week I roll up my sleeves and run growth with you, a fractional growth lead in plain terms. For when you need it handled now, not just advised on.

Monthly
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