AI-native growth operator
I do the work of a marketing team, on my own.
Because I build the AI tools that make it possible. Ten years running growth and CRO for brands like Nestlé and Storytel, now as a one-person operation. I'll show you how to do the same.
Ran growth & CRO for
NestléStorytelfelyxSteve MaddenShoeby
Latest essay
All essaysEditorial figure · line diagram
Marketing with AI
The analysis step where AI quietly lies to you
I handed the whole CRO analysis to a model. It reported a winner the data didn't support. Here's the check I run now so it can't fool me again.
By Randy Wattilete · 12 Mar 2026 · 8 min read
Read the essay How I can help
01 · consulting
The embed
I work with your team for a few weeks and install the AI systems into how you actually run. You keep them when I leave.
From €1,400 / day 02 · productized
The AI-growth audit
Where AI can multiply this team's output, with a prioritized plan you can run. Fixed scope, fixed price.
€1,500–5,000 03 · fractional
Interim lead
Two to four days a week as your AI-native growth operator while you build the function.
€4,000–8,000 / mo