I do the work of a team, because I built the tools that let me.

I spent about ten years in growth and CRO. Three of them as Head of Growth at Off The Record, running conversion programs for Nestlé, Storytel, and felyx.

Then I started building. I founded Kirro, an A/B testing tool for lean teams, and co-founded Olavi, which tracks brand visibility inside AI search. Building the tools changed how I do the marketing.

Now I do the work of a whole team on my own. Not faster. A different category of leverage. I'll show you exactly how, in the open.