I spent ten years in growth. Now I rebuild it around AI.
I'm Randy. I learned growth the hands-on way. Data first, then the channels, then leading it for brands like Nestlé, Storytel, and felyx.
Somewhere in there AI stopped being a toy and started doing real work. So I rebuilt how I operate around it, top to bottom. Now I help founders and teams make the same jump.
Most teams use about 5% of what AI can do.
Not because the tools are weak. The hard part isn't the model, it's what you feed it and how you wire it into the actual work.
So that's where I sit. I find where AI genuinely helps your growth, get it running properly, and show how it works, so it doesn't walk out the door when I do.
How I got here
Data analyst
Started in the numbers. Built the data setup so growth had something solid to stand on.
Growth marketer
Ran the channels myself: Google Ads, SEO, social, affiliates. Learned what actually moves a number, and what just looks busy.
Co-founded DealKiezer
First real build. A marketplace to make buying a used car less of a black box.
Head of Growth, Off The Record
Led growth across startups, scale-ups and global brands: Nestlé, Storytel, felyx, Steve Madden, Shoeby.
Went independent
Same growth work, my own clients, start to finish.
Founded Kirro
An A/B testing tool for lean teams. Building it changed how I think about the work.
Co-founded Olavi
Tracks how brands show up inside AI search. Because that's where search is heading, fast.
Growth, rebuilt around AI
I help founders and teams get the same leverage, and I show how it works in the open.
Book a free 15-min spar
Tell me what's going on with AI and we'll figure out if and how I can help.