The operator playbook

Essays

The systems I actually run, in the open. Real tools, real workflows, and where they still break.

I handed the whole CRO analysis to a model. It reported a winner the data didn't support. Here's the check I run now so it can't fool me again.

Not 'use AI to help with content.' The whole thing, idea to published, mostly on my own. The exact stack, and the two places it still needs me.

I co-built a GEO tool. About 80% of it is SEO you already know. Here's the 20% that's actually new, and what to ignore.

What vibe-coding actually looks like for a marketer, what broke three times, and the one decision that made it usable.