Pillar

Growth & marketing fundamentals

Growth marketing & growth hacking

What is growth marketing (a practitioner's definition)

Growth marketing explained by someone who's done it. The real job, the frameworks, why 88% of experiments fail, and what companies test for when hiring.

By Randy Wattilete · 05 Jun, 2026 · 15 min read

Digital marketing fundamentals

All Digital marketing fundamentals

Digital marketing fundamentals

AI marketing strategy generator: how to use one (and what it can't do for you)

An AI marketing strategy generator gives you a skeleton, not a strategy. Here's how to use one well, and where to add the thinking it can't.

By Randy Wattilete · 09 Jun, 2026 · 16 min read